Welcome to the Editorial Insights Tool

The Editorial Insights Tool is a plug-and-play solution that gives publishers insights into content performance within key audience segments.

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The dashboard uses the following metrics to assess content performance:

  • Completion Rate: % of pageviews where the entire article was read
  • Recirculation Rate: % of article pageviews that lead to another pageview
  • Segment Pageviews: % of article pageviews that came from priority segments: Fans and Engaged Users

By evaluating content performance based on these metrics, the EIT Dashboard aims to help publishers engage and grow their reader base.

Read our Setup Guide

Dashboard Example Screenshot